I did not personally know Carl Ekstrom of Ekstrom Nursery but I was sad to learn he had passed away. I heard his name many times and knew that he was one of Oregon’s nursery industry legends. I doubt Carl Ekstrom would have remembered briefly meeting me but that moment has stuck with me for years.
Nearly a decade ago, Mr. Ekstrom was walking by our booth at the Farwest Show. I noticed this older unassuming man dressed like he was on
• WHO? • WHAT? • WHEN? Who is it? What exactly do they want? When do they need it? Over the years, I know I’ve driven my office staff crazy with my constant who, what, when requests. A customer calls searching for plants and I insist on knowing these answers.
At the wholesale level, it is difficult to ever answer a plant inquiry question without knowing more detail. “Who is it?” is very important for the simple reason that we have a very divergent customer base. At Pleasant Hill Nursery, we serve retail garden centers, brokers, landscapers and growers – just to name a few. Each of these customer groups have very different
PHN Growers Blog
